People have been competitively skate poling for many years. There has been a small group of people connected to long distance skating, competing in ultra events, mostly in San Diego, Miami and Amsterdam. In fact, this activity goes by many names; land paddling, skate sup, skate poling and street sup. Several brands have made gear over the years, and some still do, but in my opinion, none of them ever really put it all together. We're making high-quality purpose-built performance gear and doing all the other things to support community, events and athlete promotion to ensure that this has a shot as a competitive sport and pastime.